The Underbelly of the World via MTV
MTV in Canada is calling attention to globalsocial issues with the eight-part original Canadian TV series 4REAL.
Premiering Monday, April 14 at 8 p.m. ET, the show features Executive Producer Joaquin Phoenix, along with Cameron Diaz, Eva Mendes, Casey Affleck, Mos Def and more, in separate 30-minute episodes.
As well, MTV is launching a multi-platform campaign to support the program. Each week, full episodes will be available on demand immediately following the broadcast at mtv.ca/think. Viewers can also visit Internet site 4REAL.com to find out more about the program and its content.
The celebrities embark on epic journeys to some of the most heartbreaking places on earth to connect with inspiring leaders who are affecting positive change in their local communities throughout the program, its producers describe.
Vancouver’s Sol Guy, 4REAL producer and co-creator, joins a different celeb every episode as they leave everything behind and go off the map. From Rio’s City of God, to the peaks of the Peruvian Andes to Vancouver’s Downtown Eastside, these celebrities are shocked and humbled
in ways they won’t forget.
“Our partnership with MTV and CTV allows 4REAL to be a ground-breaking show on multiple levels,” said Sol Guy. “We’re splitting profits with the communities featured and we have an entirely new take on celebrity involvement. Most importantly, this series delivers a positive message. It’s all about creating awareness and inspiring people to make a difference.”
4REAL is set to air on various National Geographic channels around the world. The original Canadian production will be seen in 166 countries in 53 different languages. Sol Guy and 4REAL co-creator Josh Thome were recently honoured with the National Geographic Emerging Explorers Award, which recognizes their work on the series.
The series features the following eight episodes (all airings are Mondays at 8 p.m. ET): 4REAL begins Monday, April 14 on MTV in Canada.
April 14 – 4REAL Peru with actor Cameron Diaz
April 21 – 4REAL Liberia with international music sensation M.I.A.
April 28 – 4REAL Haiti with Flea of the Red Hot Chili Peppers
May 5 – 4REAL Yawanawa with actor Joaquin Phoenix
May 12 – 4REAL Pawnee with actor Casey Affleck
May 19 – 4REAL City of God with rap superstar and actor Mos Def
May 26 – 4REAL Kenya with Canadian hip hop star K’naan
June 2 – 4REAL Vancouver with actor Eva Mendes
I can hardly wait for the episodes
4REAL-The underside of Rodeo Drive with Paris Hilton
4REAL-Finding a good Gardener in Beverly Hills with Antonio Bandaras
4REAL-The other face of Plastic Surgery with Joan Rivers
If you’d like to read more of this article check out MediaCaster
Thanks for the read
Bryan Cox
March 24, 2008 at 6:18 pm
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March 24, 2008 at 6:30 pm
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