
There are literally thousands of people out there that’ll sell the VO person a book, a course and training of some kind. Those are great tools for you. What happens after all those courses…what do you do to build up a client list and get money flowing in? Now available through my website www.coxmarketing.ca. I’ll email you my “white paper” on how you can make 1000+ per month, year in and year out. All in your local market. This is 7 page report, that’s a fact based no bull approach to making local money in VO. If you’ve been in VO for a while and those auditions aren’t coming in quite as fast as they used to or maybe you’ve been laid off for you’re Radio job, you’ve got to read this. You’ll learn…
- –Why people tune out commercials, but WILL hear yours.
- –Who will buy your commercial
- –What you have to have to make a radio commercial
- –What Radio stations won’t tell you, or the client for that matter
- –How you can land a client.
- –What will sell your commercial and keep the client happy.
- –How to sell and how much to sell you’re work for.
What some have said about the “Voice Over White Paper”
“It all makes sense. As a matter of fact, it gave me some more inspiration to get going.”- Rick Arseneault, Voice Actor/Radio Host
“Bry, I wish I had a booklet like yours in my back pocket back in 1997 when I first started making money with my voice. It would have helped me out tremendously in the very beginnings of my career”~ Roy Bunales Voice Actor/Radio Talent
Here’s a couple of snippets from “The Voice Over White Paper”….
“You are a professional at what you do. You Voice those big National ads for Restaurant Chains, Car Companies, Movie Trailers and of course have an agent that gets you that work. If that’s the case, you don’t need this, and you’ve just wasted your time…………..”
“Here’s what happens at a radio station. The radio sales guy goes out to Bob’s Burger and sells him a package that consists of, let’s say, 40 commercials. Now Bob, wonders what time of day those commercials will be played. The radio guy tells him 10 spots during the morning show (most listeners) 10 spots in the drive home slot (second most listeners) and 20 in the overnight slot (almost no listeners). Bob gets the commercials play spread out over 7 days. So his commercials are played on a very sparse rotation, thus missing alot of listeners. If Bob only has one spot produced. People are hearing his spot, but after the first to third time they hear it…they don’t really *hear* his message. This is called “Listener Fatigue”. Commercials are not like songs…the more people hear a commercial…the more it goes in one ear and out the other…unless you’re Van Gogh. Plus every commercial sounds just like the next.
Voice Actors have to be creative these days with their marketing. No longer can you sit on your butt and wait for the phone to ring. You have to put the word “Pro” into “Pro-Active”. If you think it’s hard on you to find work, you’re agent (if you have one) is also having a very hard time too. So it’s time to strike out.”
I’ll send you The VO White Paper (pdf) today through my website www.coxmarketing.ca
bigbry@sasktel.net
Thanks for the read
Bryan Cox
Posted by Mike on May 12, 2009 at 6:03 pm
This is real world, bread & butter stuff. Everyone wants to be a big VO star, but few make it. Here, Bryan has given the ins and outs of how to do what you love and make some money doing it.
Great information from a guy who has done it… Successfully!…. For many years. This has got to be worth a donation or something. I can’t belive he is giving it away for free!
Posted by Stephanie Ciccarelli on May 12, 2009 at 6:34 pm
Nicely done, Bryan! I really enjoyed reading your white paper and will direct others to this post
Cheers,
Stephanie
Posted by Wayne Pyle on May 12, 2009 at 7:54 pm
Hi, Bryan. I found out about your blog and white paper from Stephanie Ciccarelli’s Twitter post about it. Hope all is well! Looking forward to reading it. My partner and I have decided to start doing just that and we need some solid pointers. Thanks so much!
Many warm regards,
Wayne Pyle
The tones of human voices are mightier than strings or brass to move the human soul.
-Klopstock
Posted by Jody Silvers on May 12, 2009 at 11:05 pm
Hey Bryan!
Thanks for the generous offer. Given that 1000.00 a month would give me something like a 1000.00 dollars a month that I’m not making thus far… I would welcome any advice at all!
You are truly a generous soul, who isn’t afraid to share the wealth. This is one of the reasons that I love this industry so much! I can’t wait to get to the point where I can help those others who are behind me, but alas, at this point in the career, I’m still payin some dues!
Thanks for all you do!
Jody
Posted by Time to Make MONEY from VO - Voice-Overs.com - A discussion forum for the voice-over industry on May 12, 2009 at 11:28 pm
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Posted by Mike Vendetti on May 13, 2009 at 2:47 am
Bry,
You have been such an inspiration to me, and your unselfish help has been invaluable.
Thanks,
Mike
Posted by Shania Jackson on May 13, 2009 at 4:31 pm
Thanks for offering up this information. I hear radio commercials all the time that make me cringe and you have given me a wonderful start to creating new business relationships that can put some $$ in my pocket.
Shania
Posted by Shania Jackson on May 13, 2009 at 4:33 pm
( I typed in the wrong website address. Boo hiss to my nails
Posted by Joe J Thomas on May 13, 2009 at 7:37 pm
Bry… very nice.
Got some inside info, a bit of elbow grease, and ingenuity.
As someone from outside the radio biz, I liked the insights into how it operates.
Thanks!
Posted by voxmarketising - the audio'connell blog and podcast on May 14, 2009 at 10:06 pm
[...] You can download it for free here and I hope you’ll take a look. Bookmark to: [...]
Posted by Taji’s Voice Over Directory Project | Taji's Voice Emporium on May 17, 2009 at 7:59 am
[...] Cox recently made a book available that speaks about going out and being proactive about securing voice over work through your local [...]
Posted by Mike Achen on May 23, 2009 at 3:16 am
Thank you Bryan for a genuine “just want to help” attitude. As a returning VO guy finally getting serious about building my biz, I really appreciate what you’re doing.
Blessings,
Mike
Posted by Roosevelt Nzeh on July 13, 2009 at 5:54 pm
Thanks Bryan, i didn’t realise you were the same guy who’s done tons of voice overs i really love… I’m working towards becoming a sort-after voice actor, and figure i could learn a lot from you…
Way to go Bryan.