What Radio and TV Sales Won’t Tell You

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   You know when someone tells you a joke that you’ve heard a million times before, your mind zones out. You don’t hear any of it, all you’re doing is dying for the end and then you politely laugh. Or you stop the joke teller, like 4 sec into the joke with “Oh, I’ve heard that one before.”

 

   The same holds true for commercials. Radio or TV it doesn’t matter. With the advent of digital media the audience attention span has really shortened. On the internet you approximately 4 secs before your audience is gone. So if a page on your website or a video loads slowly, you’ve lost them. If you run the same commercial for a month, day in and day out, your audience gets tired of it and zones out. Any married woman can tell you,”I keep telling my husband over and over and over, it’s like he never hears me! It’s called “Listener Fatigue.”

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Ad agencies, radio and TV sales people won’t tell you this. Remember they want to make a sale. They make their money on the time of day and how many times your commercial airs. Was they will tell you is that thousands will hear your commercial. But how many will be bored with it by the 5th playing? They rarely think of what the audience sees and hears. Yes, your commercial. This is the bread and butter to help your business succeed.

   It’s time the ad, radio and TV people get off the pot and tell clients the truth. Repetition is not the way to go, but a new fresh message is.Repetition

   There are few companies that keep their message fresh. Off the top of my head on the TV side, Geico and Canadian Tire come to mind. I’m sure you can think of a few more. As a company and if you’re planning an ad campaign, keep it fresh. This goes for TV networks, OMG, change up your promos once and awhile.

 

   Most agencies would sell a client one over priced spot. Radio stations will sell them one spot as well. Radio also tell the client that they’ll produce it for free. WOW, what an offer. Yes, that commercial will be read by the guy you hear on 30 other spots. Oh, that’ll make your spot stand out. It would be like trying to find Donald Trump in a field of Egos. Here’s a hint, use a voice that isn’t normally heard in your marketplace.

 

I’m lucky to work with creative clients that want to do radio. Depending on the length of their campaign, I don’t ever sell them just one ad. Let’s say they’re going to advertise for 3 weeks with 5 spots per day, 2 in morning drive and 3 in afternoon drive. I do 3 spots for them under the same theme, advertising a different aspect of the sale or business. They can run a different spot for a week or rotate the 3 spots evenly over the 3 week run. These spots are listened to more and longer, because they are listener fresh. The client gets this for a price that would be half or less a big agency would charge for one commercial.

 

Try this Mr Business owner, the next time you are visited by a radio sales guy, ask for 3 different spots for your sale at the price you’re paying. Believe me, those guys can grind out spots in no time and it won’t take them that much longer to make you a happy camper.
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In this time of down turned economies every business has to work that much harder and smarter, for a positive bottom line. It’s time that agencies, radio and TV jumped on board. Remember, clients want you to go that extra mile. Ad agencies, radio and TV sales seem to be offering less, for more money. A happy client, is a return client, and they’ll tell two friends and so on. It’s time we all got down to business and if you can’t, “Hey, Get Off My Lawn”

 

Bryan Cox  (Radio Host, Speaker, Author, Comedian)

Contact

bryan@sasktel.net

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The Top 8 Saskatchewan Travel Tips

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   Ok Canada, if you’re going to make Saskatchewan your travel destination this year, here are a few tips to help make your vacation an unforgettable experience.

 

GOLF…. We have some of the most challenging courses in Canada. Roughly, we golf for 3 months out of the year. For some of us it takes that long to finish a game. Saskatchewan is the easiest Province to achieve a “Hole in One”.  The ball will go in the hole, but watch out, it might be a gopher hole. In our game, that’s still a hole in one. 0706sask_ground

HOOKING UP….. Saskatchewan people are super friendly. Guys, a never fail line to use if you want to meet a Saskatchewan single girl in, let’s say in a parking lot, is, “Hey, nice truck.” Ladies, meeting the perfect Saskatchewan man is a bit different. Just say, “Hey, which one of these trucks is yours, is it the one with the stereo I heard 5 blocks away?” Before you know it, both of you will be off to the Tractor Pull together.

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PREPPING YOUR VEHICLE…. People in Saskatchewan will tell you, leave your snow tires on until the end of July. Good advice, take it.

 

DRIVING… Yes, our land is flat and our roads are straight. There is a method to this madness. The whole purpose, is so that the Government can count the amount people moving back to Sask from Alberta and Manitoba, without leaving Regina.

 

FITTING IN… To truly fit in you have to look like a Saskatchewan person. Your face tan should start just above the eyebrow, down to the base of the neck. This is achieved by wearing a ball cap, everywhere. The only other area that should have a tan, starts mid-bicep to the tip of the fingers. We call that “The Farmer Tan.” Guys, never refer to your spouse as, my better half, my wife or the old lady. Always call her “The Wife.”

 

NIGHTLIFE… People in the Province love going out to restaurants. After all, the word “Chew” is in “Saskatchewan”. Leave that custom made suit or designer dress at home. Ask yourself what the locals ask themselves, “Can I wear jeans? Or do I have to dress up… in my good jeans?” The “Ball Cap” with a John Deere logo is always considered a great accessory.

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POLITICS… To let you know, The Saskatchewan Party is in power here. As you can tell they must have stayed up all night to come up with that party name. Things don’t change to much here. The Sask Party has been the Government since 2007.

 

TIME… Like the Government, it doesn’t change. As the rest of Canada wastes time trying to figure out, is it an hour ahead or behind, we in Saskatchewan don’t change our clocks. Some call us “The Land Time Forgot.”

 

   Saskatchewan isn’t the “you can watch your dog run away for three days” Province. We have a lot to offer the vacation traveller. Our people are fun and have huge hearts. Safe travels and watch out for deer and moose and if you think Saskatchewan is boring… “Hey, Get Off My Lawn!”

Bryan Cox (Radio Host, Speaker, Author and Stand-Up Comic)

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The Top 8 New North Carolina Concerts

“First in Flight” that’s what it says on North Carolina license plates. Maybe they should change that to “First to Slight.” Their draconian anti-gay laws are causing shock waves Worldwide. 

 

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 Entertainers have stepped up and refused to play the State because of it. The list is growing day by day, Bruce Springsteen, Miley Cyrus, Ringo Starr even Circus du Soleil. I say, don’t worry North Carolina, there are a lot of acts out there that will keep you entertained.

 

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Some acts haven’t cancelled but have spoken out against your anti-gay laws, like Jimmy Buffett, who by the way, hasn’t had a real hit since 1977. You’ll still be able to see Cyndi Lauper, who had a massive hit in 1983 and Greg Allman will still perform and I’m sure you’ll sing along with his hit “Ramblin’ Man” from 1973. Sounds to me you welcome the old acts. Next it’ll be “The Spinners”, not the singing act but the guy that spins plates on sticks, whose last big gig was on the “Ed Sullivan Show.”

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This summer look for an action packed replacement Concert Calender North Carolina.
                         — Rock out to “Bruce Springstern”, a very “serious” cover band.
                         — Then “Bingo Stars” will be drumming on fresh deer hide stretched over 50 gallon oil drums” Like the Blue Man Group but with a twinge of “Hillbilly”
                         — For all old North Carolina men, it’s the must see replacement Miley Cyrus concert….. Just a stripper.

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Don’t cry Circus fans, replacing the amazing Circus du Soleil there’s “Billy Bob’s Armadillo and Flea Circus.” The kids will be itching to go to that one.
   We can’t forget what North Carolina is known for, Comedy. This summer and all through the year, you’ll be treated to entertainments best Comedians. All the laughs will be supplied by the politicians you voted for.

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2016 called and they want you to join in North Carolina. Until then “Hey Get Off My Lawn”

 

Bryan Cox (Radio Host, Speaker, Author)

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New Rules for the US President

U.S. Republican presidential candidate Donald Trump speaks to supporters at an event at the Myrtle Beach Convention Center in Myrtle Beach, South Carolina, November 24, 2015.  REUTERS/Randall Hill - RTX1VPG6

 Hey, Mr and Mrs America, as a Canadian sitting here in my igloo, eating moose stew with maple syrup and getting ready to go out and feed an RCMP horse, I can’t help but notice your electoral system. Speaking as an outsider, you really have some crazies using the system legally.
    One good thing to come out of your process is, it’s kept comedians and media commentators working, which I’m sure are reflected in the US employment numbers. I’m pretty sure your forefathers never imagined how the system could be twisted into such a circus.

 
If there’s accident after accident at one intersection, some form of government will put up lights or a stop sign. They change the law for that intersection.
If a company can hide money and not pay taxes, the government moves to plug the loop hole. The same should hold true for your electoral system.

 

   Let’s look at what could be done.
   Come on America, cut down the time it takes to pick Presidential Candidates. Let’s say 6 months tops. The way it stands now, the Kardashians could go through at least 5 marriages in the time it takes you to pick a candidate.
Change your Constitution to supply the American people with a “Guarantee” for the winner of this Presidential pageant. Something like;
“If for any reason, I cannot complete my term or if I do or say something utterly ridiculous, I will step down and the runner up assumes the responsibilities of President”.
You could even add some rules, using Donald Trumps Miss Universe Pageant as a rough benchmark.
— must be over 5 foot 3
— You must look good in a bathing suit.
— remove all unwanted body hair
— must not father or give birth
— If mouthing off turns out to be your “talent”…out you go
— If your ego is larger than the country you represent… it’s runner up time.

 
Common sense dictates something has to change in America. Just change the rules. You’ve even got other World leaders asking Obama, what the hell is going on. As a Canadian, I have to say that this American Election is supplying the World with lots of great conversations and a ton of laughs. So for that, I thank you. Oh, I have to go, “Hey, you damn beavers, “GET OFF MY LAWN !”

Bryan Cox (Radio Host, Author, Comedian and Speaker)

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The Razor Blade Made Radio

Razor-Blades__74514_zoom   The little razor blade played a big part in radio broadcasting. DJ’s, Production and News people, pretty well everybody at the radio station, had a use for this tiny sharpie. During the 20’s and right up to the 50’s it wasn’t used much but through the 60’s through to the 90’s it was a mainstay in radio studios everywhere. One of the main uses of the razor blade was editing taped interviews, songs, commercials and oh, so much more.

   Working with just the ear and a grease pencil one could become very adept at almost seeing sound on the audio tape.

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   In the hippy era DJ’s had long hair, very unshaven proving we were cool, but we still had to go out and do live broadcasts from an advertisers location (doing a “remote”). Management and or the radio salesman would hand you a hint, before you went out saying “Clean up your act!”

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   Then there was the all important “Show Prep” for announcers in the 60’s and on. “Show Prep happened before a shift or sometimes during, usually during an album cut like “Inna-A-Godda-Davida.”

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   Being an announcer back in the day meant that you had to exist on Mac & Cheese and if you wanted to splurge…wieners. When you brought leftovers to work the next day, to spice things up a bit, the razor blade came in handy.

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   There were those special days at the radio station when record reps would drop by. They’d want you to play their latest act. The reps always had goodies like key chains, tee-shirts, free albums to hand out to the staff and management. Announcers loved all these incentives. It was always amazing that an act could become a mega group, just for a keychain or a something where a razor blade was needed.

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   Announcers thought they knew what the listener wanted and management thought they knew what the listener wanted, thus there were some disagreements. Like when the Top 40 Station Manager or Program Director heard an announcer play something that wasn’t on the playlist or just didn’t like a song…the razor blade came into use one more time.

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   Some might not know how the lowly razor blade helped personality radio from the 50’s through the 90’s but as you can see it did. For those that worked in radio during that time you know it was a lot of FUN. It was the best job you could have with a Grade 12 education.
Radio has lost a lot of face but we now see that “Personality Radio” is alive and well with its shift to the internet. Good on ya, keep up the great work. As for the “Razor Blade” well it’s gone back to saving faces. Gonna miss ya little buddy!

Bryan Cox ( Radio Host, Speaker, Comic and Author)

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How a DUI gets you into Canadian Politics

 

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   Looks like a DUI criminal charge isn’t as bad as a free speech comment on Facebook. It’s election time in Saskatchewan. The NDP have 2 candidates with DUI charges and 4 with Facebook charges that make you say, “Just how stupid can a person be.” The NDP have dropped the 4 Facebookers, but allowed the DUI’ers to run in the election.

 

 

  The Sask Party have 3 DUI’ers that are running in the election.
   Some of the candidates have multiple DUI charges, which means they can’t even enter the USA, for example. Why would you let a person that can’t enter a country due to criminal offences, help run a Province and Canada?
It’s been proven that drunk drivers have driven this way many times before getting caught. As you all know, drunk drivers put lives at risk, yes, people die because of their actions. They show blatant disregard for human life. Yet the NDP and the Sask Party let them run. How can either party stand up against drunk driving now?

 
   We all agree that Facebook comments can sometimes be cutting and above all, stupid. If one was going to be a candidate in an election the first thing they should do is take down their Facebook page. Why they didn’t think of that in the first place, really shows stupidity. The NDP has dropped 4 candidates because of stupid comments they made on Facebook. Sure the comments were ignorant, but we have free speech in Canada. We are allowed to show the country just how ignorant we are. People have died to protect free speech. The NDP have now come out and said, that free speech in not within party guidelines. Let the people decide if those comments are worth ruining a persons chance of helping a Province.

 
   As voters we are now left to vote for drunk drivers, who are way above stupid but can’t vote for just ignorant candidates. Both the NDP and the Sask Party should remember the old saying, “Sticks, a drunk driver and stones will break my bones even kill me, but names will never hurt me.”

 

 

 

To the NDP and The Saskatchwan Party… “Hey, Get Off My Lawn”

 

Bryan Cox (Author, Comic, Speaker, Radio Host)

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Darren Kavinoky from “Deadly Sins”

Darren Kavinoky and I sat down and had a great chat on the radio feature “Hey, Get Off My Lawn.” Darren has been seen on CNN, HLN, Inside Edition and on his own show “Deadly Sins” on Investigation Discovery. This interview is very revealing and give you a peek at the man behind the camera. Hope you enjoy this as much as I did chatting with him.

 

 

Bryan Cox (Radio Host, Comedian, Author and Speaker)

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