“Ensure” Commercials Help the Homeless?


Ensure 2

    If you can’t laugh at yourself, please allow me to do it for you. The creativity of commercials really engage me. They’re the calling cards to show the World that you’re here and you should take notice of what they offer. When I see great commercials I actually send an email to the company and tell them just that. That makes me happy I work in the industry. When I see crap, it ends up here on the page, then that will be forwarded on to the company.
In the past we’ve scolded Canadian Political Parties for Ad Idea Theft http://wp.me/paHrp-g2 and caught McDonalds for the complete lack of creativity and copying the competition in their ads http://wp.me/paHrp-fR After mentioning this, they pulled their ad off of Youtube so I couldn’t use it as an example.

  We now take a look at a few commercials for Ensure. This is a nutritional drink. Their commercials seem to be aimed at the aging boomer. I’m not sure if these ads run in both Canada and the US. Canada has them for sure. I’ve looked for a copy of these spots on YouTube but they haven’t put them up yet or they realized they were so stupid , they took them down.

 

   Ensure commercial #1 that pisses me off.
Here’s what might have been pitched to Abbott, makers of Ensure, by some ad agency executive that was on meth or had been on 3 week bender before the presentation.

   A healthy looking man, maybe in his early 60’s is playing soccer, with what seems to be his grandson. There is a wooded area behind the huge grandfather guarded goal net. Boy kicks the ball and it goes over the net into the wooded area. Then we see a the plastic Ensure bottle start rolling down a hill bouncing and turning. Grandfather ends up behind the net looking for the ball. Low and behold a bottle of Ensure rolls up to his feet. He picks it up off the ground and drinks it.

   Ensure commercial #2 …pretty well the same as the first
A shot of a busy healthy woman, maybe in her late 50’s early 60’s. I’ve never been good a judging a woman’s age, so let’s move on. She’s shopping, running from place to place. Break away to a shot of a bottle of Ensure rolling, bouncing and turning through the city streets. The woman arrives at the bottom of a massive outdoor staircase, which would kill most out of shape climbers. She gazes up, just as the bottle of Ensure rolls down. She picks the bottle up and drinks it.

 

    I’m so much like you, whenever we see a bottle of anything sitting on the ground, we look around, then pick it up, and drink it. Come on, really? Picking crap up off the ground, then consume it? This begs the questions, are they marketing to the homeless? What kind of drugs are in Ensure that your parent company, Abbott, would fall for such a campaign? Did the advertising agency have a picture of Abbott management with a goat or something to make you go for this kind of advertising?

 

     Abbott you really got the wool pulled over your eyes by some smart talking, chart showing pitchman who does not live in the real world. You probably spent a fortune on those spots. So, to Abbott and the ad agency that came up with the creative for these spots, here’s a FREE idea encompassing another product you sell.

Pedialyte … replaces minerals and nutrient loss because of vomiting and diarrhea.
CommercialSomewhere in the hood, deep in a dimly lit back alley. We see 2 drug addicts puking their guts out. After they’re finished they decide to go dumpster diving and come up with a half used bottle of Pedialyte.
Voice over, which I’d be happy to supply you with, comes in, “Sometimes, you have to go DEEP for …RELIEF”.

 

   If you’re going to spend your advertising dollar on something make sure you get a product that shows you in a good light and not something that’s comical, unless you were going for comedy. Until you guys come down off of what your on, “Hey Get Off My Lawn” WAIT, Here’s a thought, I could throw stuff on my lawn and you could come over and eat it.

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Bryan Cox (Author/Speaker/Ad Critic/ Comedian/Lover of the back/slash)

Get Off Of My Promo Pic400x300

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