Archive for the ‘Commercials’ Category

The Top 8 Things Donald Trump Will Do After

After months and months of nauseous, continuous coverage of Clinton and Trump, most folks want it to be over. So when it is actually over, this begs the question, what then for Donald Trump?

gettyimages-485215026-770x330

The Top 8 things Donald Trump Will Do After The Election.

 

—He’ll hold gender sensitivity seminars for NFL Players.

—You remember you were told, when a boy hits or bullies you, it means he’s hot for you? The Donald will divorce and marry again. Happy Happy wedding day Megyn Kelly.

—Donald Trump could start up a luggage line, selling Bags of Deplorables.

—Mr. Trump will become buddies with more of Russia’s leadership. You can never have enough “Red Ties.”

—Rumour has it, He’ll record a new version of the Johnny Cash hit… “A Boy Named, I’ll Sue”

—Watch for the launch of Trump TV. He’ll put the Trump twist on some of the top rating getters like, “Orange is the New Trump”, “The Walking Trump”, Game of Trump Thrones” and so on.

 
— Don’t miss “The Donald Trump Hockey School.” This is where you’ll learn to, skate on taxes.

—The Donald will start up an on-line Men’s Discount Club called, “Grope-On.”

Just a few suggestions and thoughts for Mr. Trump if things don’t go your way in this election. For me, I’d like both candidates, “Off My Lawn”

Get Off Of My Promo Pic400x300

 

 

 

 

 

 

 

 

Bryan Cox (Radio Host, Author, Comedian, Speaker)

McDonalds Now Cooks Children

 

 

il_fullxfull.358074423_64hb

 

Remember the good old days when a Happy Meal toy would only cause your child to choke and gag a bit? McDonalds are recalling 33 million Chinese made,
“Step-It” fitness trackers that were the toy in the “Happy Meal”. The reason is, they tend to burn and or give heat related rashes to the children that wear them.

q-100

   McDonalds was trying to show a corporate image that they care about obesity in children, by getting kids up and moving. Intentions were good with that. Really though, a child will become obese if they are bed ridden in the burn ward. On the other hand, they might lose weight by not eating as much only using their one good hand because the other is wrapped in bandages.

   

This is just another example of corporate greed. Let’s get a really cheap product made in China and give it away. My guess is that Corporations like McDonalds haven’t learned from recalls of toys like Barbie and Polly Pocket, pet foods, milk powder, tires, paint and now Step-It fitness trackers. All have caused death or serious injury. If you want to stay a away from a swirling PR cesspool nightmare, give your head a shake, Chinese products SUCK!

   

It’s time Corporations like McDonalds and many others, show the customer, not the shareholder, that they care about them. To McDonalds, “Hey, Get Off My Lawn.” Cook burgers, NOT CHILDREN.

Bryan Cox (Radio Host, Comedian, Author and Speaker)

Get Off Of My Promo Pic400x300

 

 

 

Is GM Helping Perverts?

  Now with my tongue planted securely in my cheek, I shall continue.

 

   Video games, movies and TV have been blamed for teaching violence. How many times have we heard in the wake of a tragic event, “It was a movie that gave him that idea.” People get ideas about the most sick things from media or maybe playing a Beatles album backwards.

 

   Now, GM is walking a very thin line when it comes to giving the sick…ideas. Is it just me that finds this creepy, but have you seen the TV commercial where an older man is inviting kids to play a video game then tells them to get in a GM vehicle because it has free Wi-Fi and everyone can play? The reason I explained the commercial is because as soon as GM reads this they’ll take this video off of YouTube.

 

 

   We all know the reasoning behind the spot. Get kids to tell their parents to buy GM because of Wi-Fi.
Parents have never been more vigilant about protecting their kids from the sick and perverted in our society.
I guess that GM has moved the perverts into a new age with free Wi-Fi. No longer will they use the old ploys, “Hey kid, I have this lost puppy” or “Do you want some candy?” Now parents will have to watch out for this….

free-wifi-van

Come on GM get with the program and find another way to promote free Wi-Fi in your vehicles. Until then, “Hey, Get Off My Lawn”

 

Bryan Cox (Radio Host, Author, Stand-Up and Speaker)

Get Off Of My Promo Pic400x300

What Radio and TV Sales Won’t Tell You

advertising-choosing

   You know when someone tells you a joke that you’ve heard a million times before, your mind zones out. You don’t hear any of it, all you’re doing is dying for the end and then you politely laugh. Or you stop the joke teller, like 4 sec into the joke with “Oh, I’ve heard that one before.”

 

   The same holds true for commercials. Radio or TV it doesn’t matter. With the advent of digital media the audience attention span has really shortened. On the internet you approximately 4 secs before your audience is gone. So if a page on your website or a video loads slowly, you’ve lost them. If you run the same commercial for a month, day in and day out, your audience gets tired of it and zones out. Any married woman can tell you,”I keep telling my husband over and over and over, it’s like he never hears me! It’s called “Listener Fatigue.”

Nagging Wife

Ad agencies, radio and TV sales people won’t tell you this. Remember they want to make a sale. They make their money on the time of day and how many times your commercial airs. Was they will tell you is that thousands will hear your commercial. But how many will be bored with it by the 5th playing? They rarely think of what the audience sees and hears. Yes, your commercial. This is the bread and butter to help your business succeed.

   It’s time the ad, radio and TV people get off the pot and tell clients the truth. Repetition is not the way to go, but a new fresh message is.Repetition

   There are few companies that keep their message fresh. Off the top of my head on the TV side, Geico and Canadian Tire come to mind. I’m sure you can think of a few more. As a company and if you’re planning an ad campaign, keep it fresh. This goes for TV networks, OMG, change up your promos once and awhile.

 

   Most agencies would sell a client one over priced spot. Radio stations will sell them one spot as well. Radio also tell the client that they’ll produce it for free. WOW, what an offer. Yes, that commercial will be read by the guy you hear on 30 other spots. Oh, that’ll make your spot stand out. It would be like trying to find Donald Trump in a field of Egos. Here’s a hint, use a voice that isn’t normally heard in your marketplace.

 

I’m lucky to work with creative clients that want to do radio. Depending on the length of their campaign, I don’t ever sell them just one ad. Let’s say they’re going to advertise for 3 weeks with 5 spots per day, 2 in morning drive and 3 in afternoon drive. I do 3 spots for them under the same theme, advertising a different aspect of the sale or business. They can run a different spot for a week or rotate the 3 spots evenly over the 3 week run. These spots are listened to more and longer, because they are listener fresh. The client gets this for a price that would be half or less a big agency would charge for one commercial.

 

Try this Mr Business owner, the next time you are visited by a radio sales guy, ask for 3 different spots for your sale at the price you’re paying. Believe me, those guys can grind out spots in no time and it won’t take them that much longer to make you a happy camper.
13094384_10153512114255849_5030960682335915781_n

In this time of down turned economies every business has to work that much harder and smarter, for a positive bottom line. It’s time that agencies, radio and TV jumped on board. Remember, clients want you to go that extra mile. Ad agencies, radio and TV sales seem to be offering less, for more money. A happy client, is a return client, and they’ll tell two friends and so on. It’s time we all got down to business and if you can’t, “Hey, Get Off My Lawn”

 

Bryan Cox  (Radio Host, Speaker, Author, Comedian)

Contact

bryan@sasktel.net

Get Off Of My Promo Pic400x300

 

The Razor Blade Made Radio

Razor-Blades__74514_zoom   The little razor blade played a big part in radio broadcasting. DJ’s, Production and News people, pretty well everybody at the radio station, had a use for this tiny sharpie. During the 20’s and right up to the 50’s it wasn’t used much but through the 60’s through to the 90’s it was a mainstay in radio studios everywhere. One of the main uses of the razor blade was editing taped interviews, songs, commercials and oh, so much more.

   Working with just the ear and a grease pencil one could become very adept at almost seeing sound on the audio tape.

E1_10_0

   In the hippy era DJ’s had long hair, very unshaven proving we were cool, but we still had to go out and do live broadcasts from an advertisers location (doing a “remote”). Management and or the radio salesman would hand you a hint, before you went out saying “Clean up your act!”

safetyrazor

   Then there was the all important “Show Prep” for announcers in the 60’s and on. “Show Prep happened before a shift or sometimes during, usually during an album cut like “Inna-A-Godda-Davida.”

Photo-13-Cut-off-the-Leaves-P1010012

   Being an announcer back in the day meant that you had to exist on Mac & Cheese and if you wanted to splurge…wieners. When you brought leftovers to work the next day, to spice things up a bit, the razor blade came in handy.

Razor Onion

   There were those special days at the radio station when record reps would drop by. They’d want you to play their latest act. The reps always had goodies like key chains, tee-shirts, free albums to hand out to the staff and management. Announcers loved all these incentives. It was always amazing that an act could become a mega group, just for a keychain or a something where a razor blade was needed.

5207486_f520

   Announcers thought they knew what the listener wanted and management thought they knew what the listener wanted, thus there were some disagreements. Like when the Top 40 Station Manager or Program Director heard an announcer play something that wasn’t on the playlist or just didn’t like a song…the razor blade came into use one more time.

cheech-chong-lp-scratched-up

   Some might not know how the lowly razor blade helped personality radio from the 50’s through the 90’s but as you can see it did. For those that worked in radio during that time you know it was a lot of FUN. It was the best job you could have with a Grade 12 education.
Radio has lost a lot of face but we now see that “Personality Radio” is alive and well with its shift to the internet. Good on ya, keep up the great work. As for the “Razor Blade” well it’s gone back to saving faces. Gonna miss ya little buddy!

Bryan Cox ( Radio Host, Speaker, Comic and Author)

Get Off Of My Promo Pic400x300

How a DUI gets you into Canadian Politics

 

Unknownsask-party1-300x176

 

   Looks like a DUI criminal charge isn’t as bad as a free speech comment on Facebook. It’s election time in Saskatchewan. The NDP have 2 candidates with DUI charges and 4 with Facebook charges that make you say, “Just how stupid can a person be.” The NDP have dropped the 4 Facebookers, but allowed the DUI’ers to run in the election.

 

 

  The Sask Party have 3 DUI’ers that are running in the election.
   Some of the candidates have multiple DUI charges, which means they can’t even enter the USA, for example. Why would you let a person that can’t enter a country due to criminal offences, help run a Province and Canada?
It’s been proven that drunk drivers have driven this way many times before getting caught. As you all know, drunk drivers put lives at risk, yes, people die because of their actions. They show blatant disregard for human life. Yet the NDP and the Sask Party let them run. How can either party stand up against drunk driving now?

 
   We all agree that Facebook comments can sometimes be cutting and above all, stupid. If one was going to be a candidate in an election the first thing they should do is take down their Facebook page. Why they didn’t think of that in the first place, really shows stupidity. The NDP has dropped 4 candidates because of stupid comments they made on Facebook. Sure the comments were ignorant, but we have free speech in Canada. We are allowed to show the country just how ignorant we are. People have died to protect free speech. The NDP have now come out and said, that free speech in not within party guidelines. Let the people decide if those comments are worth ruining a persons chance of helping a Province.

 
   As voters we are now left to vote for drunk drivers, who are way above stupid but can’t vote for just ignorant candidates. Both the NDP and the Sask Party should remember the old saying, “Sticks, a drunk driver and stones will break my bones even kill me, but names will never hurt me.”

 

 

 

To the NDP and The Saskatchwan Party… “Hey, Get Off My Lawn”

 

Bryan Cox (Author, Comic, Speaker, Radio Host)

Get Off Of My Promo Pic400x300

Two Justin’s…Can We Tell Them Apart?

It used to be a term that you heard on newscast, “This Just In” or on phones at airports, “I’m just in, come and pick me up.” Canada is becoming known as the land of Justins. Two of the most famous are hard to tell apart. Let’s try;

 

BieberTrudeau

 

 

One throws insults in the House ….the other throws eggs at a house.

 

One was born with a silver spoon in his mouth….the other has a silver spoon around his nose.

 

One has a house full of fast and loose cars…the other has a house full of fast and loose Senators.

 

One gave an election promise of drug reform…the other, with all his fast living, might need drugs to get an erection.

 

One can say “pass the salt” in French and English because thats the law…And the “law” say’s to the other, “Here’s a charge of Assault.”

 

One’s named Trudeau…the other is rolling in dough.

 

One charges up a country with the slogan “Sunny Ways”… the other was charged with dangerous driving on “sunny way.”

 

One wants to legalize pot…the other wants Canada to smoke it, to get rid of pain… The pain of embarrassment.

 

One welcomes refugees from all over the World, but tells the US , “please keep that one.”

 

So it goes, the battle of the two Justin’s in the US and in Canada.

 

Bryan Cox (Radio Host/Producer, Author, Comedian, Speaker) and Thanks to Paul Lander (Super Comedy Guy)

Get Off Of My Promo Pic400x300