Posts Tagged ‘Advertising’

Newspapers Sway the Vote

Saying the print media is fair and impartial today is like having a Kardashian get upset with the paparazzi.

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   What is happening people? I spent about 30 years in the radio and TV industries and when it came to politics we were always told to show both sides of a story. In Radio and TV, if you watch or listen long enough, you might see what side that network tends to “dress” to. Sure you’ve got certain hosts that are right or left, but very rarely do you have an entire network come out and endorse one candidate or the other. We were always told that if you were going to do a story on Politics, Religion, Sex or even that accident at the corner, just report the facts and as enticing as it may be, keep your personal opinions to yourself.

   Newspapers are a big part of the media landscape, whether online or printed. They’ve been around longer than radio or TV and were the source of news for hundreds of years. They too were always told to keep things impartial.
The *trusted and fair* print media, has really started to piss me off. It seems they’ve gone over the edge from having a few slanted opinion articles to a full blown voter convince-a-thon. The New York and LA Times along many more are actually coming out and endorsing one Presidential Candidate over the other. Even the National Enquirer has done an endorsement.

   Newspapers have an editorial board made up of big boss company executives, opinion writers and editors. They ask each candidate questions and if they all agree with the answers the newspaper endorses a candidate. So it comes down to if the movers and shakers in the company like it, that’s the law of the land.
The newsroom is separate and is to keep a impartial view of the candidates. We live in a time where newspaper business is hanging on by a thread. Just maybe, the “impartial” newsroom journalists are trying to figure out how to keep their job? This kind of reminds me of what every parent has said to their kid, “If everyone jumps off a bridge…are you going to jump off a bridge.?”

   People want to make up their own minds and not have you tell them how to vote. Now that you have shown bias, how can the public trust reporting?
What’s next for newspapers? I was thinking that there might be a few other endorsements that they’ve have missed,

salemwitchtrialsPuritanism … the only true religion. Join us for the NY Times endorsed witch burning in Times Square.

 

h35f2f219Kim Jong Un like Hitler… just a misunderstood guy with a cool haircut.

roger-ailes_and_bill_cosbySex…The LA Times endorses the Roger Ailes and Bill Cosby NFL “Sensitivity to Women” seminar.

   Most people make up their minds on who they’re going vote for from information supplied by the media. I praise the newspapers that have come out and stopped endorsing political candidates. That list is growing every election cycle. For the newspapers that think it’s their civic duty and still endorse, “Hey, Get Off My Lawn.”

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Bryan Cox (Radio Host, Comedian, Speaker and Author)

 

McDonalds Now Cooks Children

 

 

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Remember the good old days when a Happy Meal toy would only cause your child to choke and gag a bit? McDonalds are recalling 33 million Chinese made,
“Step-It” fitness trackers that were the toy in the “Happy Meal”. The reason is, they tend to burn and or give heat related rashes to the children that wear them.

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   McDonalds was trying to show a corporate image that they care about obesity in children, by getting kids up and moving. Intentions were good with that. Really though, a child will become obese if they are bed ridden in the burn ward. On the other hand, they might lose weight by not eating as much only using their one good hand because the other is wrapped in bandages.

   

This is just another example of corporate greed. Let’s get a really cheap product made in China and give it away. My guess is that Corporations like McDonalds haven’t learned from recalls of toys like Barbie and Polly Pocket, pet foods, milk powder, tires, paint and now Step-It fitness trackers. All have caused death or serious injury. If you want to stay a away from a swirling PR cesspool nightmare, give your head a shake, Chinese products SUCK!

   

It’s time Corporations like McDonalds and many others, show the customer, not the shareholder, that they care about them. To McDonalds, “Hey, Get Off My Lawn.” Cook burgers, NOT CHILDREN.

Bryan Cox (Radio Host, Comedian, Author and Speaker)

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Blowhard vs Blown Hard…USA Politics

 

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    Blow Hard! Those two words have got Hillary and Donald where they are today.
    There are many attributes that one must have to become President of the USA. Sure there’s hard work, experience, but maybe the most important is, name recognition. Both Hillary and Donald have that in spades, but how did the achieve this most important Presidential factor?

 

   No one in America really knew the name Donald Trump, except for “that’s the guy that builds stuff.” Then came a reality TV show called, “The Apprentice”. America flocked to the show like overweight, middle aged, bald men at a porn convention, just to hear those two words, “You’re Fired”. The show put the Trump name into the public domain. Now, everyone knew Donald Trump as a entertaining, bombastic blowhard with either huge ego or a ton of self confidence. You figure which one it is.

 

   Hillary on the other hand got her real name recognition by becoming First Lady. It’s what happened while she was First Lady that blew her name into the stratosphere. Two words, “Monica Lewinsky.” The nation was captivated by the sexual exploits of Bill and Monica. There were stories everyday about cigars, the stained dress and so on. Just as interesting, was the question, what was poor Hillary going to do? Everyone in America felt sorry for Mrs. Clinton and wondered if she was going to take the moral high road and stand by her man. Americans were on the side of the woman that was cheated on. She was now in the spotlight. A name recognition spotlight, supplied by a horny husband. Hillary rode the light into politics and that is where she is today.

   In conclusion you might say that one candidate got where he is by being a blow hard and the other got where she is because her husband got blown hard.

Bryan Cox (Radio Host, Comedian, Speaker and Author)

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Is GM Helping Perverts?

  Now with my tongue planted securely in my cheek, I shall continue.

 

   Video games, movies and TV have been blamed for teaching violence. How many times have we heard in the wake of a tragic event, “It was a movie that gave him that idea.” People get ideas about the most sick things from media or maybe playing a Beatles album backwards.

 

   Now, GM is walking a very thin line when it comes to giving the sick…ideas. Is it just me that finds this creepy, but have you seen the TV commercial where an older man is inviting kids to play a video game then tells them to get in a GM vehicle because it has free Wi-Fi and everyone can play? The reason I explained the commercial is because as soon as GM reads this they’ll take this video off of YouTube.

 

 

   We all know the reasoning behind the spot. Get kids to tell their parents to buy GM because of Wi-Fi.
Parents have never been more vigilant about protecting their kids from the sick and perverted in our society.
I guess that GM has moved the perverts into a new age with free Wi-Fi. No longer will they use the old ploys, “Hey kid, I have this lost puppy” or “Do you want some candy?” Now parents will have to watch out for this….

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Come on GM get with the program and find another way to promote free Wi-Fi in your vehicles. Until then, “Hey, Get Off My Lawn”

 

Bryan Cox (Radio Host, Author, Stand-Up and Speaker)

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What Radio and TV Sales Won’t Tell You

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   You know when someone tells you a joke that you’ve heard a million times before, your mind zones out. You don’t hear any of it, all you’re doing is dying for the end and then you politely laugh. Or you stop the joke teller, like 4 sec into the joke with “Oh, I’ve heard that one before.”

 

   The same holds true for commercials. Radio or TV it doesn’t matter. With the advent of digital media the audience attention span has really shortened. On the internet you approximately 4 secs before your audience is gone. So if a page on your website or a video loads slowly, you’ve lost them. If you run the same commercial for a month, day in and day out, your audience gets tired of it and zones out. Any married woman can tell you,”I keep telling my husband over and over and over, it’s like he never hears me! It’s called “Listener Fatigue.”

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Ad agencies, radio and TV sales people won’t tell you this. Remember they want to make a sale. They make their money on the time of day and how many times your commercial airs. Was they will tell you is that thousands will hear your commercial. But how many will be bored with it by the 5th playing? They rarely think of what the audience sees and hears. Yes, your commercial. This is the bread and butter to help your business succeed.

   It’s time the ad, radio and TV people get off the pot and tell clients the truth. Repetition is not the way to go, but a new fresh message is.Repetition

   There are few companies that keep their message fresh. Off the top of my head on the TV side, Geico and Canadian Tire come to mind. I’m sure you can think of a few more. As a company and if you’re planning an ad campaign, keep it fresh. This goes for TV networks, OMG, change up your promos once and awhile.

 

   Most agencies would sell a client one over priced spot. Radio stations will sell them one spot as well. Radio also tell the client that they’ll produce it for free. WOW, what an offer. Yes, that commercial will be read by the guy you hear on 30 other spots. Oh, that’ll make your spot stand out. It would be like trying to find Donald Trump in a field of Egos. Here’s a hint, use a voice that isn’t normally heard in your marketplace.

 

I’m lucky to work with creative clients that want to do radio. Depending on the length of their campaign, I don’t ever sell them just one ad. Let’s say they’re going to advertise for 3 weeks with 5 spots per day, 2 in morning drive and 3 in afternoon drive. I do 3 spots for them under the same theme, advertising a different aspect of the sale or business. They can run a different spot for a week or rotate the 3 spots evenly over the 3 week run. These spots are listened to more and longer, because they are listener fresh. The client gets this for a price that would be half or less a big agency would charge for one commercial.

 

Try this Mr Business owner, the next time you are visited by a radio sales guy, ask for 3 different spots for your sale at the price you’re paying. Believe me, those guys can grind out spots in no time and it won’t take them that much longer to make you a happy camper.
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In this time of down turned economies every business has to work that much harder and smarter, for a positive bottom line. It’s time that agencies, radio and TV jumped on board. Remember, clients want you to go that extra mile. Ad agencies, radio and TV sales seem to be offering less, for more money. A happy client, is a return client, and they’ll tell two friends and so on. It’s time we all got down to business and if you can’t, “Hey, Get Off My Lawn”

 

Bryan Cox  (Radio Host, Speaker, Author, Comedian)

Contact

bryan@sasktel.net

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Darren Kavinoky from “Deadly Sins”

Darren Kavinoky and I sat down and had a great chat on the radio feature “Hey, Get Off My Lawn.” Darren has been seen on CNN, HLN, Inside Edition and on his own show “Deadly Sins” on Investigation Discovery. This interview is very revealing and give you a peek at the man behind the camera. Hope you enjoy this as much as I did chatting with him.

 

 

Bryan Cox (Radio Host, Comedian, Author and Speaker)

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One Really Stupid Canadian… Complaint.

 The one thing we all know, is that when Governments buy things, the price goes up, way up. People see the Government as an instant gravy train. So when it comes out that the Canadian Government decided to save money on something as small as a “font”, to advertise Canada’s 150th Birthday you have to pat them on the back. Hey, it’s a start. Canada chose a FREE font that was invented by Canadian, Raymond Larabie.

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The font is called “Mesmerize”. They found it on line and asked Ray if they could have his permission to use it and of course he said “YES.” The Government went ahead and used it on this logo for Canada’s 150th….Ah, but not all are happy in Fontville.

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There seems to be a bit of a backlash for a certain business sector. “Little Lord Fontleroy” or as he’s known, Adrian Jean, President of the Graphic Designers of Canada is a bit ticked off at the Canada’s Government for not using a so called professional to come up with a font.

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Which by the way would have cost thousands of dollars out of the $210 million set aside for the celebrations. Adrian said in a Hamilton Spectator interview, about a professional design “is always going to have more effective elements, a better refinement, and just generally be a better end result than something that is sourced for free.”
   OK folks, I’m with you. This whole thing is really stupid. It seems that Adrian made a New Years Resolution while looking in the mirror and saying, “It seems that people respect me way to much, I should change that.”
You might ask yourself what’s next…….

If the Government get a super deal on Marijuana from “El Chapo” will the Canadian Pot Growers scream… “Professionally grown Canadian weed is better than Mexican laced with speed.”

If the Government tells MP’s to drink tap water, will the Canadian Bottled Water Association whine saying, “Our water is professionally cleaned, so MP’s won’t have to be quarantined.”

What if the Government gets free chairs for the MP’s? Will the Canadian Leather Manufacturers, start shouting “Our leather eats grass, so our leather will cradle your ass.”

 

   So come on people, there are some things that you should get upset over and some thing’s that you shouldn’t. A font is one of those things you shouldn’t.
Now I have to run, I just heard that Justin Trudeau hired a free comedian for a party. I’m screaming, “A Professional Canadian Comedian is better … than an Idiot!”  I think his name is Adrian, who by the way, should Get Off My Lawn!

Bryan Cox (Radio Host, Comedian, Speaker, Author)

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