Posts Tagged ‘consumer’

Is GM Helping Perverts?

  Now with my tongue planted securely in my cheek, I shall continue.

 

   Video games, movies and TV have been blamed for teaching violence. How many times have we heard in the wake of a tragic event, “It was a movie that gave him that idea.” People get ideas about the most sick things from media or maybe playing a Beatles album backwards.

 

   Now, GM is walking a very thin line when it comes to giving the sick…ideas. Is it just me that finds this creepy, but have you seen the TV commercial where an older man is inviting kids to play a video game then tells them to get in a GM vehicle because it has free Wi-Fi and everyone can play? The reason I explained the commercial is because as soon as GM reads this they’ll take this video off of YouTube.

 

 

   We all know the reasoning behind the spot. Get kids to tell their parents to buy GM because of Wi-Fi.
Parents have never been more vigilant about protecting their kids from the sick and perverted in our society.
I guess that GM has moved the perverts into a new age with free Wi-Fi. No longer will they use the old ploys, “Hey kid, I have this lost puppy” or “Do you want some candy?” Now parents will have to watch out for this….

free-wifi-van

Come on GM get with the program and find another way to promote free Wi-Fi in your vehicles. Until then, “Hey, Get Off My Lawn”

 

Bryan Cox (Radio Host, Author, Stand-Up and Speaker)

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What Radio and TV Sales Won’t Tell You

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   You know when someone tells you a joke that you’ve heard a million times before, your mind zones out. You don’t hear any of it, all you’re doing is dying for the end and then you politely laugh. Or you stop the joke teller, like 4 sec into the joke with “Oh, I’ve heard that one before.”

 

   The same holds true for commercials. Radio or TV it doesn’t matter. With the advent of digital media the audience attention span has really shortened. On the internet you approximately 4 secs before your audience is gone. So if a page on your website or a video loads slowly, you’ve lost them. If you run the same commercial for a month, day in and day out, your audience gets tired of it and zones out. Any married woman can tell you,”I keep telling my husband over and over and over, it’s like he never hears me! It’s called “Listener Fatigue.”

Nagging Wife

Ad agencies, radio and TV sales people won’t tell you this. Remember they want to make a sale. They make their money on the time of day and how many times your commercial airs. Was they will tell you is that thousands will hear your commercial. But how many will be bored with it by the 5th playing? They rarely think of what the audience sees and hears. Yes, your commercial. This is the bread and butter to help your business succeed.

   It’s time the ad, radio and TV people get off the pot and tell clients the truth. Repetition is not the way to go, but a new fresh message is.Repetition

   There are few companies that keep their message fresh. Off the top of my head on the TV side, Geico and Canadian Tire come to mind. I’m sure you can think of a few more. As a company and if you’re planning an ad campaign, keep it fresh. This goes for TV networks, OMG, change up your promos once and awhile.

 

   Most agencies would sell a client one over priced spot. Radio stations will sell them one spot as well. Radio also tell the client that they’ll produce it for free. WOW, what an offer. Yes, that commercial will be read by the guy you hear on 30 other spots. Oh, that’ll make your spot stand out. It would be like trying to find Donald Trump in a field of Egos. Here’s a hint, use a voice that isn’t normally heard in your marketplace.

 

I’m lucky to work with creative clients that want to do radio. Depending on the length of their campaign, I don’t ever sell them just one ad. Let’s say they’re going to advertise for 3 weeks with 5 spots per day, 2 in morning drive and 3 in afternoon drive. I do 3 spots for them under the same theme, advertising a different aspect of the sale or business. They can run a different spot for a week or rotate the 3 spots evenly over the 3 week run. These spots are listened to more and longer, because they are listener fresh. The client gets this for a price that would be half or less a big agency would charge for one commercial.

 

Try this Mr Business owner, the next time you are visited by a radio sales guy, ask for 3 different spots for your sale at the price you’re paying. Believe me, those guys can grind out spots in no time and it won’t take them that much longer to make you a happy camper.
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In this time of down turned economies every business has to work that much harder and smarter, for a positive bottom line. It’s time that agencies, radio and TV jumped on board. Remember, clients want you to go that extra mile. Ad agencies, radio and TV sales seem to be offering less, for more money. A happy client, is a return client, and they’ll tell two friends and so on. It’s time we all got down to business and if you can’t, “Hey, Get Off My Lawn”

 

Bryan Cox  (Radio Host, Speaker, Author, Comedian)

Contact

bryan@sasktel.net

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Canada’s New… Pot Anthem

Canada has a new Government. The Liberal Party promised during the election campaign that they would make Pot legal. Everyone knows that “BC Bud” is amongst the best in the World. Not to mention the healing power of British Columbia’s amazing little plant. There has been no timetable set out about when the legalization will take place but it will happen. Things will change in Canada when this legalization takes place. Here’s our rendition of what the National Anthem might sound like when Canada opens the door. This was put together by Bryan Cox and Jason leBlanc.

 

Bryan Cox (Radio Host, Author, Speaker and Comedian)

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BANK CAUGHT…with Hand in Cookie Jar

CTVNews.ca

The TD Bank with branches in the USA and Canada, has been caught with their hand in the cookie jar, by putting hundreds of dollars worth of charges through on a Visa credit card, that was not activated by the user. TD charges interest every month on that money and if the person, which has been a loyal customer since 1978, can’t make the minimum payment they make even more. Let’s think about the millions of dollars that might be made if the TD or the other big banks have done this to countless others.

westphillyschools.org

Ok, here’s the story and I’ll let you figure out who the bad guy is.
A TD Visa card holder buys a juice product from Xango. Xango sends the product out every month with pre-authorized payments on her Visa card. There comes a time, that the clients Visa expires thus making it null and void. The TD Bank sends her a new credit card. This new credit card has to be activated to be used. I’m sure we’ve all been in a situation where you haven’t activated your old card to new card, and it was turned down. This client does not activate the new TD Visa card. A representative from Xango calls and tells her, shipments cannot go through until they have the new credit card information. Even the TD Bank sent a letter saying that, until the Visa card was activated, she would not be able to use it and pre-authorized payments would not go through. This is fine with the client. She wants to hold off activating the new card to pay down her debt load. Two shipments from Xango arrive at the clients house and hundreds of dollars has been charged on a Visa card that has not yet been activated by the TD Bank. That’s the story in a nutshell.
You could say that there are 2 schools of thought on this. It’s Xango’s problem for sending out the product. On the other hand, it’s TD’s problem for letting the credit go through.

mlmnewsite.com

The TD Bank is charging interest and “over-limit” charges on money that they voluntarily put on the card. Yes, those charges put her ‘over limit.’ When contacted by the client, they said, and not in a customer friendly way, it was all Xango’s problem and would not reverse the hundreds of dollars in charges. When I contacted the TD for comment by sending out over 10 emails, I received one call and she said she’d get back to me, well I’ve had to shave nine times and I’m still waiting. I ended up calling Customer Service and talked with Robert Anderson, a customer service supervisor. Anderson explained and very nicely I might add, that they do put through pre-authorized payments even on a card that hasn’t been activated, as in having a health club membership, but they will not put through a single charge, like from a store. So if you needed life saving insulin from the drug store, sorry you’re out of luck.This is all normal practise for the TD Bank.
When given the chance to comment, Visa ignored it.

reddit.com

Trying to get a comment out of Dustin Gardner, Treasury Manager for Xango was as easy as trying to get the Beatles back together again.

Some might yell, “fraud or embezzlement.” What side of the fence does your laundry fly?

Fraud, which is “wrongful or criminal deception intended to result in financial or personal gain.”

Embezzlement, which is “theft or misappropriation of funds placed in one’s trust”.

The RCMP say, we can’t yell that on a National stage because this is a Civil matter, not Federal.

Canadian Banks have made record profits, but with that, they seem to have given up on customer satisfaction. A J.D. Power study puts customer satisfaction at an all time low with the major banks. The main reason, fees and more fees. We must tell you, that the TD Bank, has for the last 10 years, rated #1 in Customer Satisfaction.
Lets keep an eye open on your credit card statements. We live an age where complete strangers can steal your identity. We would never think that the big banks would use your identity to steal interest and other fees, or do they? One of the main reasons you’ve never heard about this in the mainstream media is that, TD and Visa are massive advertisers and no one wants to bite the hand that feeds.

Hey, TD and Visa, Get Off My Lawn!

Bryan Cox
25 years as a Broadcaster.
Host/Producer of the International Radio feature and Column “Hey, Get Off My Lawn.”
18 years as a Stand-Up Comic and authoring “My Joke Book”

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