Posts Tagged ‘Marketing’

Newspapers Sway the Vote

Saying the print media is fair and impartial today is like having a Kardashian get upset with the paparazzi.

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   What is happening people? I spent about 30 years in the radio and TV industries and when it came to politics we were always told to show both sides of a story. In Radio and TV, if you watch or listen long enough, you might see what side that network tends to “dress” to. Sure you’ve got certain hosts that are right or left, but very rarely do you have an entire network come out and endorse one candidate or the other. We were always told that if you were going to do a story on Politics, Religion, Sex or even that accident at the corner, just report the facts and as enticing as it may be, keep your personal opinions to yourself.

   Newspapers are a big part of the media landscape, whether online or printed. They’ve been around longer than radio or TV and were the source of news for hundreds of years. They too were always told to keep things impartial.
The *trusted and fair* print media, has really started to piss me off. It seems they’ve gone over the edge from having a few slanted opinion articles to a full blown voter convince-a-thon. The New York and LA Times along many more are actually coming out and endorsing one Presidential Candidate over the other. Even the National Enquirer has done an endorsement.

   Newspapers have an editorial board made up of big boss company executives, opinion writers and editors. They ask each candidate questions and if they all agree with the answers the newspaper endorses a candidate. So it comes down to if the movers and shakers in the company like it, that’s the law of the land.
The newsroom is separate and is to keep a impartial view of the candidates. We live in a time where newspaper business is hanging on by a thread. Just maybe, the “impartial” newsroom journalists are trying to figure out how to keep their job? This kind of reminds me of what every parent has said to their kid, “If everyone jumps off a bridge…are you going to jump off a bridge.?”

   People want to make up their own minds and not have you tell them how to vote. Now that you have shown bias, how can the public trust reporting?
What’s next for newspapers? I was thinking that there might be a few other endorsements that they’ve have missed,

salemwitchtrialsPuritanism … the only true religion. Join us for the NY Times endorsed witch burning in Times Square.

 

h35f2f219Kim Jong Un like Hitler… just a misunderstood guy with a cool haircut.

roger-ailes_and_bill_cosbySex…The LA Times endorses the Roger Ailes and Bill Cosby NFL “Sensitivity to Women” seminar.

   Most people make up their minds on who they’re going vote for from information supplied by the media. I praise the newspapers that have come out and stopped endorsing political candidates. That list is growing every election cycle. For the newspapers that think it’s their civic duty and still endorse, “Hey, Get Off My Lawn.”

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Bryan Cox (Radio Host, Comedian, Speaker and Author)

 

McDonalds Now Cooks Children

 

 

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Remember the good old days when a Happy Meal toy would only cause your child to choke and gag a bit? McDonalds are recalling 33 million Chinese made,
“Step-It” fitness trackers that were the toy in the “Happy Meal”. The reason is, they tend to burn and or give heat related rashes to the children that wear them.

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   McDonalds was trying to show a corporate image that they care about obesity in children, by getting kids up and moving. Intentions were good with that. Really though, a child will become obese if they are bed ridden in the burn ward. On the other hand, they might lose weight by not eating as much only using their one good hand because the other is wrapped in bandages.

   

This is just another example of corporate greed. Let’s get a really cheap product made in China and give it away. My guess is that Corporations like McDonalds haven’t learned from recalls of toys like Barbie and Polly Pocket, pet foods, milk powder, tires, paint and now Step-It fitness trackers. All have caused death or serious injury. If you want to stay a away from a swirling PR cesspool nightmare, give your head a shake, Chinese products SUCK!

   

It’s time Corporations like McDonalds and many others, show the customer, not the shareholder, that they care about them. To McDonalds, “Hey, Get Off My Lawn.” Cook burgers, NOT CHILDREN.

Bryan Cox (Radio Host, Comedian, Author and Speaker)

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Is GM Helping Perverts?

  Now with my tongue planted securely in my cheek, I shall continue.

 

   Video games, movies and TV have been blamed for teaching violence. How many times have we heard in the wake of a tragic event, “It was a movie that gave him that idea.” People get ideas about the most sick things from media or maybe playing a Beatles album backwards.

 

   Now, GM is walking a very thin line when it comes to giving the sick…ideas. Is it just me that finds this creepy, but have you seen the TV commercial where an older man is inviting kids to play a video game then tells them to get in a GM vehicle because it has free Wi-Fi and everyone can play? The reason I explained the commercial is because as soon as GM reads this they’ll take this video off of YouTube.

 

 

   We all know the reasoning behind the spot. Get kids to tell their parents to buy GM because of Wi-Fi.
Parents have never been more vigilant about protecting their kids from the sick and perverted in our society.
I guess that GM has moved the perverts into a new age with free Wi-Fi. No longer will they use the old ploys, “Hey kid, I have this lost puppy” or “Do you want some candy?” Now parents will have to watch out for this….

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Come on GM get with the program and find another way to promote free Wi-Fi in your vehicles. Until then, “Hey, Get Off My Lawn”

 

Bryan Cox (Radio Host, Author, Stand-Up and Speaker)

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What Radio and TV Sales Won’t Tell You

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   You know when someone tells you a joke that you’ve heard a million times before, your mind zones out. You don’t hear any of it, all you’re doing is dying for the end and then you politely laugh. Or you stop the joke teller, like 4 sec into the joke with “Oh, I’ve heard that one before.”

 

   The same holds true for commercials. Radio or TV it doesn’t matter. With the advent of digital media the audience attention span has really shortened. On the internet you approximately 4 secs before your audience is gone. So if a page on your website or a video loads slowly, you’ve lost them. If you run the same commercial for a month, day in and day out, your audience gets tired of it and zones out. Any married woman can tell you,”I keep telling my husband over and over and over, it’s like he never hears me! It’s called “Listener Fatigue.”

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Ad agencies, radio and TV sales people won’t tell you this. Remember they want to make a sale. They make their money on the time of day and how many times your commercial airs. Was they will tell you is that thousands will hear your commercial. But how many will be bored with it by the 5th playing? They rarely think of what the audience sees and hears. Yes, your commercial. This is the bread and butter to help your business succeed.

   It’s time the ad, radio and TV people get off the pot and tell clients the truth. Repetition is not the way to go, but a new fresh message is.Repetition

   There are few companies that keep their message fresh. Off the top of my head on the TV side, Geico and Canadian Tire come to mind. I’m sure you can think of a few more. As a company and if you’re planning an ad campaign, keep it fresh. This goes for TV networks, OMG, change up your promos once and awhile.

 

   Most agencies would sell a client one over priced spot. Radio stations will sell them one spot as well. Radio also tell the client that they’ll produce it for free. WOW, what an offer. Yes, that commercial will be read by the guy you hear on 30 other spots. Oh, that’ll make your spot stand out. It would be like trying to find Donald Trump in a field of Egos. Here’s a hint, use a voice that isn’t normally heard in your marketplace.

 

I’m lucky to work with creative clients that want to do radio. Depending on the length of their campaign, I don’t ever sell them just one ad. Let’s say they’re going to advertise for 3 weeks with 5 spots per day, 2 in morning drive and 3 in afternoon drive. I do 3 spots for them under the same theme, advertising a different aspect of the sale or business. They can run a different spot for a week or rotate the 3 spots evenly over the 3 week run. These spots are listened to more and longer, because they are listener fresh. The client gets this for a price that would be half or less a big agency would charge for one commercial.

 

Try this Mr Business owner, the next time you are visited by a radio sales guy, ask for 3 different spots for your sale at the price you’re paying. Believe me, those guys can grind out spots in no time and it won’t take them that much longer to make you a happy camper.
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In this time of down turned economies every business has to work that much harder and smarter, for a positive bottom line. It’s time that agencies, radio and TV jumped on board. Remember, clients want you to go that extra mile. Ad agencies, radio and TV sales seem to be offering less, for more money. A happy client, is a return client, and they’ll tell two friends and so on. It’s time we all got down to business and if you can’t, “Hey, Get Off My Lawn”

 

Bryan Cox  (Radio Host, Speaker, Author, Comedian)

Contact

bryan@sasktel.net

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The Top 8 Saskatchewan Travel Tips

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   Ok Canada, if you’re going to make Saskatchewan your travel destination this year, here are a few tips to help make your vacation an unforgettable experience.

 

GOLF…. We have some of the most challenging courses in Canada. Roughly, we golf for 3 months out of the year. For some of us it takes that long to finish a game. Saskatchewan is the easiest Province to achieve a “Hole in One”.  The ball will go in the hole, but watch out, it might be a gopher hole. In our game, that’s still a hole in one. 0706sask_ground

HOOKING UP….. Saskatchewan people are super friendly. Guys, a never fail line to use if you want to meet a Saskatchewan single girl in, let’s say in a parking lot, is, “Hey, nice truck.” Ladies, meeting the perfect Saskatchewan man is a bit different. Just say, “Hey, which one of these trucks is yours, is it the one with the stereo I heard 5 blocks away?” Before you know it, both of you will be off to the Tractor Pull together.

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PREPPING YOUR VEHICLE…. People in Saskatchewan will tell you, leave your snow tires on until the end of July. Good advice, take it.

 

DRIVING… Yes, our land is flat and our roads are straight. There is a method to this madness. The whole purpose, is so that the Government can count the amount people moving back to Sask from Alberta and Manitoba, without leaving Regina.

 

FITTING IN… To truly fit in you have to look like a Saskatchewan person. Your face tan should start just above the eyebrow, down to the base of the neck. This is achieved by wearing a ball cap, everywhere. The only other area that should have a tan, starts mid-bicep to the tip of the fingers. We call that “The Farmer Tan.” Guys, never refer to your spouse as, my better half, my wife or the old lady. Always call her “The Wife.”

 

NIGHTLIFE… People in the Province love going out to restaurants. After all, the word “Chew” is in “Saskatchewan”. Leave that custom made suit or designer dress at home. Ask yourself what the locals ask themselves, “Can I wear jeans? Or do I have to dress up… in my good jeans?” The “Ball Cap” with a John Deere logo is always considered a great accessory.

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POLITICS… To let you know, The Saskatchewan Party is in power here. As you can tell they must have stayed up all night to come up with that party name. Things don’t change to much here. The Sask Party has been the Government since 2007.

 

TIME… Like the Government, it doesn’t change. As the rest of Canada wastes time trying to figure out, is it an hour ahead or behind, we in Saskatchewan don’t change our clocks. Some call us “The Land Time Forgot.”

 

   Saskatchewan isn’t the “you can watch your dog run away for three days” Province. We have a lot to offer the vacation traveller. Our people are fun and have huge hearts. Safe travels and watch out for deer and moose and if you think Saskatchewan is boring… “Hey, Get Off My Lawn!”

Bryan Cox (Radio Host, Speaker, Author and Stand-Up Comic)

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Darren Kavinoky from “Deadly Sins”

Darren Kavinoky and I sat down and had a great chat on the radio feature “Hey, Get Off My Lawn.” Darren has been seen on CNN, HLN, Inside Edition and on his own show “Deadly Sins” on Investigation Discovery. This interview is very revealing and give you a peek at the man behind the camera. Hope you enjoy this as much as I did chatting with him.

 

 

Bryan Cox (Radio Host, Comedian, Author and Speaker)

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Why the Canadian and American Chickens Crossed The Road?

Why The American Chicken Crossed The Road.

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DONALD TRUMP… We will build a big wall to keep illegal chickens from crossing the road. We will have a door for legal chickens.

JOHN KERRY… We will trust the chicken to tell us whether it crossed the road or not.

CHRIS CHRISTIE… We need to waterboard that chicken to find out why it crossed the road.

RAND PAUL… It’s none of our business why the chicken crossed the road.

NANCY PELOSI… We will have to wait until the chicken crosses the road to see what it says.

CARLY FIORINA… Hilary Clinton lied about why the chicken crossed the road.

BRIAN WILLIAMS… I crossed the road with the chicken.

BEN CARSON… This isn’t brain surgery. So why did the chicken cross the road?

SARAH PALIN… The chicken crossed the road because, gosh-darn it, he’s a maverick!

BARACK OBAMA… Let me be perfectly clear, if the chickens like their eggs they can keep their eggs. No chicken will be required to cross the road to surrender her eggs. Period.

HILLARY CLINTON… What difference at this point does it make why the chicken crossed the road?

BILL CLINTON… I did not cross the road with that chicken.

AL GORE… I invented the chicken.

AL SHARPTON… Why are all the chickens white?

COLONEL SANDERS aka Norm MacDonald… Did I miss one?

Why The Canadian Chicken Crossed The Road.

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NICKELBACK… To get away from Justin Beiber and say “Hi” to our fan.

MIKE DUFFY… I legally paid the Chicken to cross the road.

PAMELA WALLIN…What Mike said.

PHILIPPE COUILLARD (Premier of Quebec)…. He wanted to set up his own Chicken Country.

JUSTIN TRUDEAU… It’s not “Road” it’s called “Sunny Way” and to harvest some really nice “Bud”

TOM MULCAIR… He crossed the road to sing “It’s My Party” and “It’s Over”

ELIZABETH MAY… is the road solar powered? Can this chicken provide a carbon free sustainable environment? -I demand a national plebiscite!

STEPHEN HARPER… All chickens with Niqabs should have to remove them to cross the road. Nice hair, though.

BRAD WALL (Premier of Saskatchewan)…To set up our own Pipeline that no one wants, but let it be known, those eastern bastards will freeze.

DAVID FURNISH (married to Elton John) … I’m just glad the Chicken came out of the Coop.

JEAN CHRETIEN…Because I’d choke dat Polet wit de Shawinigan Handshake.

KEVIN O’LEARY (Canadian Millionaire) …. The chicken did the work crossing the road and earned the right … to gaze at ME.

CONRAD BLACK… The Chicken is and felt inadequate, because I know more than anybody or that Chicken.

BOB PAULSON (Commissioner of the RCMP)… To get out of the force. None of us laid a hand on that girl.

JUSTIN BEIBER…To retrive the eggs I throw and look for my talent.

HOWIE MANDEL…That Chicken is covered in germs…get away, get away.

Bryan Cox (Radio Host, Comedian, Author, Speaker)

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